Building Grab's audio
safety layer from 0→1
Sofia Daniels
Teacher
My role & timeline
I led design for Grab’s audio safety ecosystem across passengers, drivers, and IRT agents on iOS, Android, and web. Rather than a single feature, it was a connected safety system where decisions for one persona shaped the experience of the others.
Over time, my role expanded from product design into product strategy, partnering closely with engineering and ML as AI became core to the system’s evolution.
Role
Unlimited access
Avg. 48 hour delivery
One request at a time
Timeline
Users
Platform
Want detailed stories?
Much of My work is NDA. I can share highlights here, but more detailed case studies are available by contacting me.
Background
Recording is becoming an industry standard. But it's fundamentally passive.
Background
Audio is not a passive medium.
What makes audio powerful
Instead of treating audio as something useful only after a trip ends, we saw the potential to design an end-to-end audio safety layer across the full user journey.
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Two-way
it can not only listen, but also respond in real time
Expressive
It captures emotion, like tone, silence, or distress
Ambient
It works in the background, without asking users to do anything
Product Reframing
End-to-end audio safety journey
We reframed audio from a post-incident recording tool into an end-to-end safety experience — covering deterrence, intervention, and evidence.
Allocation
In-transit
Post-ride
Want detailed stories?
Much of My work is NDA. I can share highlights here, but more detailed case studies are available by contacting me.
Choose your hug, select your recipient, and share the joy instantly.
Background
Live audio detection
Grab's safety features evolved through accretion: emergency SOS, Trip Monitoring, Share live location, selfie verification. But every driver in the region got the same experience.
Background
AudioProtect
Grab's safety features evolved through accretion: emergency SOS, Trip Monitoring, Share live location, selfie verification. But every driver in the region got the same experience.
Background
Agents can listen
IRT (I….. Response Team) agent can listen
Ride
Reduced steps of SOS
Want detailed stories?
Much of My work is NDA. I can share highlights here, but more detailed case studies are available by contacting me.
